Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform, relevant content is a necessary means of survival and growth in 2016.
However, simply recognizing that content is important isn’t enough to thrive. If you want to be successful, you need a content strategy that takes a multitude of factors into account. Only then can you generate a strong return on your investment – in the form of increased conversions and enhanced brand equity.