Look. Listen.

by LISA O

Have you ever had a waiter get your order completely wrong? This frustrating scenario easily can be applied to today’s fast-paced, app-obsessed businesses. Time after time, we see products and services that customers didn’t want or need. It’s a waste of time, resources, and money.

The trick to overcoming this is pretty simple: stop insisting that your business tell people what they want or need.

Instead, observe your customers’ daily lives, ask them what their biggest challenges are, and find out what they dream about. Get to know your customers like they’re your friends. Then, and only then, can you really find out what they want or need.

Want to know your customers more? Here are two well-established resources you can actually use:

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