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Integrated Content Management Strategy Rising in Dominance

by TED KARCZEWSKI

Enterprise marketers have prioritized multi-screen campaigns for the foreseeable future, according to Nielsen’s recent report, “Unleashing the Power of Cross-Platform Advertising.” Nearly 40 percent of executives in the survey say integrated marketing was “very important” to their success in 2013, but that it will become more prominent in the next few years: 85 percent said the practice is going to become “very important” by 2016.

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