Design is a team sport. Look at any great design, even those designs with a strong designer personality as the hero/spokesperson, and you’ll find a team of people who made that design come to life.
In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good stories, though this is often far from the truth. Indeed, the ability to tell a good story can be an extremely useful tool.
A recent episode of Mad Men had a great exchange between Peggy Olsen and Don Draper, where she finally asks Don: “Teach me. Tell me how you do it.” Don responds in a bemused way, as Peggy gives him her take on how he pitches his ideas to clients:
“You say the tag line as if you just came up with it.”
“I do?” he asks, like he doesn’t know that it’s exactly what he does.
Don does a lot more than delivering a tag line off the cuff, and any UX professional who wants to get better at presenting would be wise to observe how he does his thing and take some notes.
Here’s the presentation style of Don Draper. Pay attention.
UX Designers are increasingly being tasked with the design of an application that fulfils a perceived greater need, one that influences or changes behaviour. To do this effectively, you need to fully understand the motivation, ability and triggers that are required to meet your objective.
Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.