How to Pitch to Your Stakeholders like Don Draper

by JOSEPH DICKERSON

A recent episode of Mad Men had a great exchange between Peggy Olsen and Don Draper, where she finally asks Don: “Teach me. Tell me how you do it.” Don responds in a bemused way, as Peggy gives him her take on how he pitches his ideas to clients:

“You say the tag line as if you just came up with it.”

“I do?” he asks, like he doesn’t know that it’s exactly what he does.

Don does a lot more than delivering a tag line off the cuff, and any UX professional who wants to get better at presenting would be wise to observe how he does his thing and take some notes.

Here’s the presentation style of Don Draper. Pay attention.

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