Mapping Content to Conversion Is a Winning Content Marketing Strategy

by JONATHAN CROWL

Brands today are creating content that’s tailored to the position of a buyer in his or her journey toward a purchase or conversion. Such content, which focuses on consumers’ varied needs and concerns as they progress through the “buyer’s journey,” is the product of a new content marketing strategy that looks a lot like a conversion strategy, according to Conductor’s Director of Research Nathan Safran.

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Myth #27: UX design is about usability

by ZOLTAN GOCZA and ZOLTAN KOLLIN

Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design covers more than that, it’s about giving people a delightful and meaningful experience.

A good design is pleasurable, thoughtfully crafted, makes you happy, and gets youimmersed. Think of games, they usually have these characteristics. Or think of the iPhone that makes even failures “more enjoyable than succeeding on a Blackberry”.

Good design is pleasurable and seductive.

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