6 Tips to Launching a Global Content Strategy


Imagine you’re the lead content marketer at a global brand, and you just knocked your first campaign out of the park. Results have exceeded expectations, and you’re now tasked with developing a larger global content strategy that calls for content in English, German, and Portuguese. There’s a tight deadline and a lot of cooks in the kitchen, all with their own cultural differences and communication challenges. Oh, and you need to have the Portuguese and German articles transcreated into English for a US audience.

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