Storytelling: A Powerful Tool for Promoting Your Business

Once upon a time

For rapt children listening to a tale at grandpa’s knee, these magic words precede one of the most powerful kinds of communication known to humans: a story.

The power — even the magic — of storytelling is now being harnessed by small businesses aspiring to engage clients in new and vibrant ways, says Georgetown University adjunct marketing professor Rohit Bhargava, author of “Likeonomics” and the newly released book “Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.”

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Vine Experiments With Expanded Storytelling At Coachella

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This weekend, Vine debuted a channel dedicated entirely to Coachella, but did so in a very different way. Instead of opening it up to the masses of content about Coachella, they focused on a narrative created by two highly popular Vine users, Devon and Cody.

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