Storytelling: A Powerful Tool for Promoting Your Business

Once upon a time

For rapt children listening to a tale at grandpa’s knee, these magic words precede one of the most powerful kinds of communication known to humans: a story.

The power — even the magic — of storytelling is now being harnessed by small businesses aspiring to engage clients in new and vibrant ways, says Georgetown University adjunct marketing professor Rohit Bhargava, author of “Likeonomics” and the newly released book “Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.”

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