How Do Content Strategies For B2B And B2C Businesses Differ?

By Jayson DeMers

Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context – B2B or B2C – you’ll have to change the approach of your content strategy to maximize returns.

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