6 Small Differences Between Average Content Strategy and Genius Strategy

by  SAMUEL EDWARDS

Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform, relevant content is a necessary means of survival and growth in 2016.

However, simply recognizing that content is important isn’t enough to thrive. If you want to be successful, you need a content strategy that takes a multitude of factors into account. Only then can you generate a strong return on your investment – in the form of increased conversions and enhanced brand equity.

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Why Your Design Process Should Start with Content

by JOHN MOORE WILLIAMS

If you’ve been around the world of web design for a while, you’ve heard of the concept of “content first.” In this article, we explore what it is, why it’s so helpful when you’re designing with Webflow CMS, and provide an example of content-first design in action.

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Poor Writing Skills Are Costing Businesses Billions

Report shows more than $3.1 billion is being spent annually on remedial writing training.

Communication is an essential skill for any business, but what’s shocking is how much time and money businesses are spending each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training.

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6 Tips to Launching a Global Content Strategy

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Imagine you’re the lead content marketer at a global brand, and you just knocked your first campaign out of the park. Results have exceeded expectations, and you’re now tasked with developing a larger global content strategy that calls for content in English, German, and Portuguese. There’s a tight deadline and a lot of cooks in the kitchen, all with their own cultural differences and communication challenges. Oh, and you need to have the Portuguese and German articles transcreated into English for a US audience.

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How a Ghostwriter Can Breathe Life Into Your Startup’s Content Strategy

by LARRY ALTON

Starting a business from the ground up involves a huge time commitment. Startups face a tough marketing environment, since most need to have a large impact with a small budget.

It’s admirable to want to take the helm and work around the clock with your dedicated team of supporters. This, however, is an unsustainable model. With the heavy emphasis on online content and social media interaction to boost online visibility, it can be difficult to manage your time effectively.

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