Content Strategy vs. Content Marketing: How to Get Buy-in From Decision Makers

by Michael Riley

Many people mistakenly use the phrases Content Strategy and Content Marketing interchangeably. These two areas of business are actually separate, and require different skills and practices. It’s crucial to understand the differences between the two, and how when combined together they will each drive business growth.

Read the whole article

How Do Content Strategies For B2B And B2C Businesses Differ?

By Jayson DeMers

Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context – B2B or B2C – you’ll have to change the approach of your content strategy to maximize returns.

Read the whole article

Content Marketing Isn’t Really About Content At All

by Quinn Whissen

Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the ‘content’ out of ‘content marketing’ and expect it to stay the same. Content is what makes everything go round.

Okay – now that we got that out the way, let me be clearer: content marketing isn’t all about content.

Read the whole article

Why Underpaying Writers Can Kill Your Content Marketing

by Debra Donston-Miller

As brands rush to publish blog posts, videos, white papers, news articles, feature stories, and other types of content to build relationships with consumers, they’re often outsourcing the actual creation of content. What they are finding is that they can choose to pay either a lot or a little for content, but going the latter route often costs far more in the end.

Read the full article here.

5 Ways Pitch Perfect Should Inform Your Content Strategy

by 

After nine months spent writing a book about content, content marketing and content strategy, I felt brain dead. My husband lovingly suggested we take our family away to the beach so I could “recover” for a few days.

While buying the usual sunscreen and other beach necessities, I noticed the DVD of the movie Pitch Perfect. I had watched the movie on a girls’ movie night, and thought it was super cute. Having two girls, ages 10 and 7, I thought it would be the perfect movie to while away the time we spent driving to the beach.

Read the rest here

Read About How Hotels Get You To Reuse Towels. Everyone’s Doing It.

by ERIC JAFFE

Researchers have figured out how to create (almost) perfect towel reuse signs by exploiting a common human foible.

Earlier this year, the U.S. Environmental Protection Agency started a program to reduce hotel water consumption called the H2Otel Challenge. In addition to installing new equipment, such as water-efficient toilets, faucets, and shower heads, hotels are encouraged to give guests the option of reusing their towels and sheets with those little signs that have become ubiquitous across the United States. You know, the ones that look like this:

Flickr user Joel Kramer

What the EPA doesn’t mention (at least in its factsheets available online) is that the wording used in designing these signs matters–a lot.

Read the rest here