6 Small Differences Between Average Content Strategy and Genius Strategy

by  SAMUEL EDWARDS

Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform, relevant content is a necessary means of survival and growth in 2016.

However, simply recognizing that content is important isn’t enough to thrive. If you want to be successful, you need a content strategy that takes a multitude of factors into account. Only then can you generate a strong return on your investment – in the form of increased conversions and enhanced brand equity.

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Why You Need Two Types of Content Strategist

by Ann Rockley

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Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.”

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Storytelling: A Powerful Tool for Promoting Your Business

Once upon a time

For rapt children listening to a tale at grandpa’s knee, these magic words precede one of the most powerful kinds of communication known to humans: a story.

The power — even the magic — of storytelling is now being harnessed by small businesses aspiring to engage clients in new and vibrant ways, says Georgetown University adjunct marketing professor Rohit Bhargava, author of “Likeonomics” and the newly released book “Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.”

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How a Ghostwriter Can Breathe Life Into Your Startup’s Content Strategy

by LARRY ALTON

Starting a business from the ground up involves a huge time commitment. Startups face a tough marketing environment, since most need to have a large impact with a small budget.

It’s admirable to want to take the helm and work around the clock with your dedicated team of supporters. This, however, is an unsustainable model. With the heavy emphasis on online content and social media interaction to boost online visibility, it can be difficult to manage your time effectively.

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Read About How Hotels Get You To Reuse Towels. Everyone’s Doing It.

by ERIC JAFFE

Researchers have figured out how to create (almost) perfect towel reuse signs by exploiting a common human foible.

Earlier this year, the U.S. Environmental Protection Agency started a program to reduce hotel water consumption called the H2Otel Challenge. In addition to installing new equipment, such as water-efficient toilets, faucets, and shower heads, hotels are encouraged to give guests the option of reusing their towels and sheets with those little signs that have become ubiquitous across the United States. You know, the ones that look like this:

Flickr user Joel Kramer

What the EPA doesn’t mention (at least in its factsheets available online) is that the wording used in designing these signs matters–a lot.

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