Why Your Design Process Should Start with Content

by JOHN MOORE WILLIAMS

If you’ve been around the world of web design for a while, you’ve heard of the concept of “content first.” In this article, we explore what it is, why it’s so helpful when you’re designing with Webflow CMS, and provide an example of content-first design in action.

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UX Inspiration: Why Does Color Matter?

by , Vice President of User Experience and Chief Design Officer at SAP Ariba

why does color matter?

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected. A bad color combination can have the same negative effect as poor copy and slow load times.

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A Field Guide to Your Career in UX

by Lisa O’Malley

I created a handy little guide for Intuit’s UX Community to answer the question: “What do UX professionals need to do their best work?”

It may be pocket-sized, but it packs a big punch for anyone who claims UX in their job title. Inside you’ll find lots of handy tips on how to turn up your awesomeness, including:

  • Nailing the interview and portfolio review.
  • Assessing your strengths and identify areas of improvement.
  • Surefire ways to stay inspired.
  • Tips on building a killer UX team.

Download your very own Intuit XD Field Guide!

Read About How Hotels Get You To Reuse Towels. Everyone’s Doing It.

by ERIC JAFFE

Researchers have figured out how to create (almost) perfect towel reuse signs by exploiting a common human foible.

Earlier this year, the U.S. Environmental Protection Agency started a program to reduce hotel water consumption called the H2Otel Challenge. In addition to installing new equipment, such as water-efficient toilets, faucets, and shower heads, hotels are encouraged to give guests the option of reusing their towels and sheets with those little signs that have become ubiquitous across the United States. You know, the ones that look like this:

Flickr user Joel Kramer

What the EPA doesn’t mention (at least in its factsheets available online) is that the wording used in designing these signs matters–a lot.

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UX and Content Strategy: How They Are Related and Why You Should Care

by ARMEN GHAZARIAN

What is more important: User experience or content?

I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves more — mom or dad. Or even worse, trying to figure out which came first — the chicken or the egg? But unlike the age old causality dilemma, this question has an answer.

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Myth #27: UX design is about usability

by ZOLTAN GOCZA and ZOLTAN KOLLIN

Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design covers more than that, it’s about giving people a delightful and meaningful experience.

A good design is pleasurable, thoughtfully crafted, makes you happy, and gets youimmersed. Think of games, they usually have these characteristics. Or think of the iPhone that makes even failures “more enjoyable than succeeding on a Blackberry”.

Good design is pleasurable and seductive.

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