UX Inspiration: Why Does Color Matter?

by , Vice President of User Experience and Chief Design Officer at SAP Ariba

why does color matter?

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected. A bad color combination can have the same negative effect as poor copy and slow load times.

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Hey Designers: Stop Being An Afterthought

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There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concept meeting, you say, where you can make a real difference.

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Gardens, Not Graves

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The stream—that great glut of ideas, opinions, updates, and ephemera that pours through us every day—is the dominant way we organize content. It makes sense; the stream’s popularity springs from the days of the early social web, when a huge number of users posted all types of content on unpredictable schedules. The simplest way to show updates to new readers focused on reverse chronology and small, discrete chunks, as sorting by newness called for content quick to both produce and digest. This approach saw wide adoption in blogs, social networks, notification systems, etc., and ever since we’ve flitted from one stream to another like sugar-starved hummingbirds.

Problem is, the stream’s emphasis on the new above all else imposes a short lifespan on content.

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Designing Content First for a Better UX

by LIAM KING

Why design content-first?

Because content is UX.

If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX.

But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite signed off content and design.

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UX and Content Strategy: How They Are Related and Why You Should Care

by ARMEN GHAZARIAN

What is more important: User experience or content?

I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves more — mom or dad. Or even worse, trying to figure out which came first — the chicken or the egg? But unlike the age old causality dilemma, this question has an answer.

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How to Pitch to Your Stakeholders like Don Draper

by JOSEPH DICKERSON

A recent episode of Mad Men had a great exchange between Peggy Olsen and Don Draper, where she finally asks Don: “Teach me. Tell me how you do it.” Don responds in a bemused way, as Peggy gives him her take on how he pitches his ideas to clients:

“You say the tag line as if you just came up with it.”

“I do?” he asks, like he doesn’t know that it’s exactly what he does.

Don does a lot more than delivering a tag line off the cuff, and any UX professional who wants to get better at presenting would be wise to observe how he does his thing and take some notes.

Here’s the presentation style of Don Draper. Pay attention.

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