UX Inspiration: Why Does Color Matter?

by , Vice President of User Experience and Chief Design Officer at SAP Ariba

why does color matter?

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected. A bad color combination can have the same negative effect as poor copy and slow load times.

Read the whole amazing article!

Storytelling: A Powerful Tool for Promoting Your Business

Once upon a time

For rapt children listening to a tale at grandpa’s knee, these magic words precede one of the most powerful kinds of communication known to humans: a story.

The power — even the magic — of storytelling is now being harnessed by small businesses aspiring to engage clients in new and vibrant ways, says Georgetown University adjunct marketing professor Rohit Bhargava, author of “Likeonomics” and the newly released book “Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.”

Read the whole article

Vine Experiments With Expanded Storytelling At Coachella

by 

This weekend, Vine debuted a channel dedicated entirely to Coachella, but did so in a very different way. Instead of opening it up to the masses of content about Coachella, they focused on a narrative created by two highly popular Vine users, Devon and Cody.

Read the whole article.

The Importance of Storytelling, Big and Small

by 

In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good stories, though this is often far from the truth. Indeed, the ability to tell a good story can be an extremely useful tool.

Read the full article here

%d bloggers like this: