6 Small Differences Between Average Content Strategy and Genius Strategy

by  SAMUEL EDWARDS

Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform, relevant content is a necessary means of survival and growth in 2016.

However, simply recognizing that content is important isn’t enough to thrive. If you want to be successful, you need a content strategy that takes a multitude of factors into account. Only then can you generate a strong return on your investment – in the form of increased conversions and enhanced brand equity.

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Why You Need Two Types of Content Strategist

by Ann Rockley

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Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.”

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Why Underpaying Writers Can Kill Your Content Marketing

by Debra Donston-Miller

As brands rush to publish blog posts, videos, white papers, news articles, feature stories, and other types of content to build relationships with consumers, they’re often outsourcing the actual creation of content. What they are finding is that they can choose to pay either a lot or a little for content, but going the latter route often costs far more in the end.

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The Importance of Storytelling, Big and Small

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In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good stories, though this is often far from the truth. Indeed, the ability to tell a good story can be an extremely useful tool.

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WHY IT’S TIME TO MANAGE PROGRESS AND NOT PEOPLE

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The people we work with are not so unlike the plants the farmer grows–we can’t simply tell them to grow.

The growing happens within them, and for people to want to work rather than having to work is actually a matter of managing progress, not people.

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