6 Small Differences Between Average Content Strategy and Genius Strategy

by  SAMUEL EDWARDS

Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services on a web platform, relevant content is a necessary means of survival and growth in 2016.

However, simply recognizing that content is important isn’t enough to thrive. If you want to be successful, you need a content strategy that takes a multitude of factors into account. Only then can you generate a strong return on your investment – in the form of increased conversions and enhanced brand equity.

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Why Your Design Process Should Start with Content

by JOHN MOORE WILLIAMS

If you’ve been around the world of web design for a while, you’ve heard of the concept of “content first.” In this article, we explore what it is, why it’s so helpful when you’re designing with Webflow CMS, and provide an example of content-first design in action.

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Microsoft’s Radical Bet on a New Type of Design Thinking

by Cliff Kuang

By studying underserved communities, the tech giant hopes to improve the user experience for everyone.

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“To build machines that better adapt to humans, there needs to be a more robust process for watching how humans adapt to each other, and to their world.”

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UX Inspiration: Why Does Color Matter?

by , Vice President of User Experience and Chief Design Officer at SAP Ariba

why does color matter?

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected. A bad color combination can have the same negative effect as poor copy and slow load times.

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A Field Guide to Your Career in UX

by Lisa O’Malley

I created a handy little guide for Intuit’s UX Community to answer the question: “What do UX professionals need to do their best work?”

It may be pocket-sized, but it packs a big punch for anyone who claims UX in their job title. Inside you’ll find lots of handy tips on how to turn up your awesomeness, including:

  • Nailing the interview and portfolio review.
  • Assessing your strengths and identify areas of improvement.
  • Surefire ways to stay inspired.
  • Tips on building a killer UX team.

Download your very own Intuit XD Field Guide!

Why You Need Two Types of Content Strategist

by Ann Rockley

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Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.”

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